The ACA appoints Todd Greenberg as CEO

The Australian Cricketers' Association is pleased to announce the appointment of Todd Greenberg as its CEO.

Todd has a strong affinity with the game, having been a former first-grade cricketer with Randwick in Sydney. He comes to the role with existing relationships with many people in cricket - including players and administrators - as well as a desire to work productively with all cricket's partners in the best interests of the players and for the betterment of the game. We believe his previous role as CEO of the NRL will serve him and the ACA well in this endeavour.

Greenberg thanked the ACA Board and the players for the opportunity to advocate for them.

“I have a long history with cricket - it's the game I first fell in love with - and am looking forward to the opportunity to work closely on their behalf in partnership with Cricket Australia and the State Associations for the good of the game,” he said.

"This is a role that comes with great responsibility and I am very much looking forward to meeting and speaking to as many players and members as I can over the coming months."

ACA Chair, Greg Dyer, said that Greenberg had the qualities that the playing group looked for in the leadership of their Association.

“His experience in sports administration and his commercial acumen are backed by a strong record in player welfare and inclusiveness, including his great work on the implementation and growth of the NRL Women's Premiership,” he said.

“The ACA has been instrumental in helping cricket lead Australian sport in areas such as player welfare, gender equity and reconnecting elite athletes with the grassroots, and we know we'll be well served by Todd in continuing to advance these areas of the game on behalf of the players.”

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Former Rugby League players Cooper Cronk and Ali Brigginshaw spoke of how the appointment would benefit the ACA.

"Todd is an astute operator, having navigated the complexities of running the NRL and leading a club,” said Cronk. “His ability to manage relationships with all key stakeholders, in particular the players, was a key part of his leadership. The ACA has appointed a well-credentialed leader who will lead from the front and have great rapport with its members."

Briggnshaw said that one of Greenberg’s strengths was his relationships with the players. “It was always more than just business, and we always felt free to express our opinions with him."
"Todd's support of, and belief in the women's game was crucial in it being able to prosper, and I couldn't be doing what I'm doing now without that."

In welcoming Greenberg, the ACA also thanked Joe Connellan for his significant contribution in the Interim CEO role. Connellan’s knowledge and experience ensured the work of the ACA was able to continue seamlessly during a very difficult period for cricket amidst the ongoing challenges presented by the impact of COVID-19.

Todd Greenburg will commence his role as the ACA CEO on 15 February.